Every project begins with observation.

• NatureStructures refined by survival.
• PeopleWhat someone needs, before they can say it.
• BehaviorWhat actually happens when no one is directing it.
• TechnologyWhat has just become possible.
• SystemsHow the parts change each other.
• MarketsWhere need and value meet, or miss.
• CultureWhat people carry, wear and believe.
• EnvironmentsThe conditions a thing has to survive.
• FailuresThe most honest data there is.
• OpportunitiesThe gap nobody has built into yet.

That is why a career platform and a garment research program can share one parent.